What is Beacon?

Beacon is Lede’s first-party analytics system that helps you learn about how your audience uses your website. Beacon is event-driven, which means that every event that happens on your site, i.e. page views, clicks, subscriptions, becomes a record in Beacon’s database. Unlike other analytics systems, we can use this data to ask new questions, often without having to change anything about the instrumentation. And because it is directly connected to data coming from Lede’s Customer Data Platform, event data is connected directly to audience data.